Nowadays, the make-up market is undergoing a revolution with consumer demand for more care with the “skincarisation” trend. Skincare influences make-up regarding new textures and care inspiration. To create sensorial textures, inspired by skin care (O/W foundation, cream gel, …) involving external water phases, formulators need Hydrophilic Coated Pigments to optimize foundation coverage and achieve good make-up performance.
To answer this trend, Seppic has challenged its polymers and emulsifiers to obtain compatibility data with hydrophilic pigments in powder form and in dispersed liquid form. The results will help formulators to choose the suitable products and build nice textures with this kind of pigment. Seppic has also developed formulas to inspire make-up formulators and tested some chassis regarding no-transfer and coverage.
From polymers to emulsifiers, many Seppic ingredients have a good compatibility with tested hydrophilic pigments (powder form with different coating or liquid dispersion) in cream-gel and in emulsion. Among the polymers tested:
- SEPIMAX ZENTM(Polyacrylate Crosspolymer-6), the best performing polymer
- SOLAGUMTM AX (Acacia Senegal Gum and Xanthan Gum), the best performing natural polymer